I absolutely will never use, and do not advocate, the use of electronic shock collars! - a good dog trainer, behaviorist or experienced handler would never need one.
John M. Rubin

John's Natural Dog Training Company believes every dog and their owner deserves a mutually beneficial relationship. In order to achieve this, clear communication between the two must be established. This is best accomplished by teaching owners how to understand and use their dog's innate characteristics to create and build upon a foundation of trust, understanding and acceptance. Appealing to your dogs true nature will establish clear communication. Once this has been accomplished, a lasting bond occurs. Your dogs cooperative nature can be captured and utilized in such a way that anything is possible!

The successful raising and training of any dog begins with the owner's  ability to use "dog psychology." Those dog owners who achieve this knowledge and understanding will have greater success with their dogs. John's Natural Dog Training Company has designed each program to help you achieve this knowledge.

Our methods are simply this; We teach you to understand how your dog thinks, learns and communicates by helping you to understand the psychology of your dog. By using your dog's natural instincts, we teach you to employ positive reinforcement to establish and achieve obedience. By utilizing your dogs energy and spirit, you will learn how to re-direct your dogs focus away from it's environment towards you. Your dogs loyalty to you is instinctual. By clearly communicating with your dog during the teaching/training/playing process, this natural trait will be strengthened. Yes, your dog can, and will learn to walk on a loose leash. (there's no "illusion" to it!)

What We Don't Do

We do not use food-training. Your abundant praise is your dog's reward! Why carry around treats when you can use your voice to reinforce his/her good behavior.

We do not use fear-based, submissive-dominant techniques. (Alpha Roll) These methods only serve to confuse your dog and destroy her self confidence. Your dog should never fear your hands as they should only be used for petting and hugging - not shaking, spanking, or rolling your dog as a form of correction. (Also a sure-fire way to end up in the emergency room because your dog took a chunk out of your arm.)

We do not use, and will never advocate the use of electronic training (shock) collars! A good dog trainer, behaviorist, or experienced handler would never need one. Many great dogs have been ruined by the use of shock collars. We have worked with many in an attempt to help. We are successful most of the time. But, these dogs will always have limitations. Sad, but true.

We do not use gimmicks. (No clickers, cans with coins, treadmills or Tabasco sauce!) All you will ever need is your voice and a little bit of patience and a whole lot of love. Your dog will respond to you simply because you're you!

We do not believe your dog literally must view you as it's pack leader. You are not a dog and we are quite sure your dog knows this. However, by utilizing our training methods, we help you to establish yourself as your dogs "guardian". A much more realistic view of your relationship with your dog as he or she also assumes this role when need be. You will naturally assume a leadership role when you learn to communicate with your dog - we show you how.

With so many dog trainers out there, we know your decision as to which one to use can be difficult. About 95% of dog trainers today use food-training. Of these, approximately 75% of them use clickers, and about 10% use electronic shock collars. Most claim they will train your dog quickly. Our 20 years experience in dog training has shown us that a quickly trained dog is usually not a well trained dog. (We know because many owners hire us to "re-train" these dogs on a consistent basis.) Food-training and shock collars are more common because owners see instant results! But, those instant results are rarely long-lasting. Since the dog trainer has never made the effort to learn and understand the dogs true nature, they are therefore unable to pass this knowledge on to the owner. They love dogs, but do they really "know" them?

What We Will Do

We do provide you with a comprehensive training program that utilizes the psychology of your dog to train him, or her, effectively and this takes time and consistency. Both you and your dog have work to do and things to learn. We want your training program to be fun and effective for both you and your dog.

We do teach you to use your voice, hands and body language to positively reinforce your dog's good behavior.

We do believe that owners must take the time to teach, using patience, consistency, and positive reinforcement, to establish trust and understanding with their dogs. Along with a leash and collar, these are the tools we use to help you train your dog.

John's Natural Dog Training Company of San Diego's methods are unique. We individually evaluate each dog, their family, and environment, to determine the best training program for them. No two dogs are alike. Every owner has specific needs, wants, and desires concerning the education of their dog. We work with you to achieve these goals.